» Through music cultivate in Los Angeles residents the fundamental life skills of self-esteem, creative self- expression, cooperative learning, and creativity that will inspire and motivate them to become well-rounded individuals and better citizens of the city and the country.

» Creatively support various artistic activities and venues that provide a full range of personal and family enrichment experiences through contemporary rock and pop music.

» Encourage the residents and guests of Los Angeles to become actively involved the artistic life of the city and their immediate local communities, thereby contributing to overall quality of life and chances of lifelong success.

» Help shape Los Angeles’ future generation into well-rounded, productive, creative and proud citizens through appreciation of local pop and rock musicians.

» Build a healthier Los Angeles and actively contribute to addressing the pervasive social challenges affecting its underserved populations by providing them with a positive outlet of creative immersion that will keep them engaged.

» Foster cultural awareness by performing Los Angeles The Song at various local and regional values and ethnic festivals.

» Los Angeles The Song is a performing arts project that aims to investigate directly human commonality of Angelinos as a complex socioeconomic, cultural and personal phenomenon by creating as vast as possible repository of music expression about unique social issues and human experiences in the city of Los Angeles.

» Los Angeles The Song intends to understand and to demonstrate how different strata of people experience life in Los Angeles, how their unique daily experiences are constantly shaped or misshaped by membership in groups defined by race, gender, socioeconomic status, culture, ethnicity, and ability.

» Los Angeles The Song will express the present historical moment as is and the social context that shapes Angelinos’ experiences with the ultimate goal of eliciting empathy for people whose experiences differ from their own. Los Angeles The Song tells the truth about life in this beautiful city and encourages people to appreciate the beauty of music.

In the last 15 years the arts, especially visual arts and music, have been heralded as a panacea for all kinds of social problems from improving academic performance of high school students to revitalization of blighted neighborhoods in the inner cities and promotion of economic prosperity. Participation and engagement in the art improves physical and psychological well- being. Many also claim that the arts provide a catalyst for the creation of intangible social capital and the attainment of important community goals. In the 2008 the arts also played a critical role in the national election. When Shepard Fairey designed the “Hope” poster with Barack Obama’s face, many people looked at Obama for the first time, or in a new light as a viable candidate for the highest political office in this country. Thus, the arts play a huge and important role on our country’s politics, progression, and consciousness. With Los Angeles The Song the artist wishes to draw attention to the lives we live and encourage mindfulness about what unites people, what makes them happy, and by doing so directly contribute to fostering truthful public discourse about those issues and that should eventually lead to a positive social change. In other words, through this musical project the artist wishes to start and maintain an honest conversation about the role of creativity in this nation and how to use its positive forces in a meaningful way. The artistic expression of Los Angeles The Song is intentional, it is expressing this artist’s interest in the creation of both “artistic capital” – i.e. contribution to social innovation and activism, and “artistic effects” – intentional focus on contributing to social and civic change. The project’s intent to affect social change is directly connected to the artist’s personal experiences.

» First, the project will use music to express an overwhelmingly positive message about both difficulties and success stories that may arise for people whose identities include words like “homeless”, “poor”, and “prosperous”, “fortunate” as an individual’s sense of identity is constructed out of many different elements, some of which are individual, while others are mostly influenced by society and its prevailing socioeconomic conditions. In other words, through music expression the project will unite all Angelinos regardless of their socioeconomic status.

» Second, by musically exploring the life of Los Angeles as a shared city and a common identity, the project will affirm our commonalities and differences with implicit hope of inspiring people to rethink their views on how various difficulties affect all of us, and to encourage people conscientiously working together to bring about positive changes.

» Third, by creating a wide music canvass of Los Angeles experience, the project will support social border crossing and encourage more active social interaction by presenting new ways of knowing each other as members of society. It will use music as an ambassador of positivity.

» Finally, as an artistic enterprise, the project will show that beauty and the sparkle of creativity are eternally and inseparably present in all people, no matter how difficult their current circumstances are, and that the former can serve as precious redeeming qualities in the greater drive for social reconciliation based on common values.